MEMO APPROVED

A bold visual identity and website for an independent film production company empowering UK underground hip-hop artists through creative storytelling.

THE CONTEXT

MEMO Approved is an independent film production company dedicated to amplifying the voices of the UK underground hip-hop scene. Their mission is to empower artists by visually capturing their stories and delivering them to a wider audience. I was tasked with crafting a visual identity and digital presence that reflects the impact of video in elevating emerging artists—essentially, “approving” them through creative storytelling.

BRAND IDENTITY

The identity I created centers around the concept of visual validation. It conveys the power of video in shaping an artist’s journey and solidifying their place in the industry. The design blends boldness with authenticity, representing the raw energy of the underground scene while positioning MEMO Approved as the gateway to creative legitimacy.

Madethought CHANDON CASE STUDY GLASS STILL

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MT CHANDON CASE STUDY POSSPORT ANIMATION

WEBSITE DESIGN

The website was designed to immediately showcase the diversity and depth of MEMO Approved's work. It serves as both a portfolio and a dynamic hub, allowing potential clients to quickly grasp the variety and soul behind each project. Additionally, it functions as a seamless gateway to their top video content on YouTube, making it easy for visitors to engage with their most powerful work.

THE IMPACT

Our work for MEMO APPROVED resulted in one of LVMH's most successful rebrands, with positive uplift across revenue and reach. In 2023, Chandon was named the third most valuable wine brand in the world (Brand Finance).

Madethought CHANDON CASE STUDY Typo video v2 STILL

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CHANDON GARDEN

After having formalised the brand, Chandon Garden was our opportunity to test and challenge the rules we had defined. The first innovation from the House of Chandon, Garden set out to reinvent and elevate the aperitif.

Our brand extension embodied a lighter, brighter and more relaxed expression of Chandon’s philosophy while remaining rooted in their foundational codes. We created a vibrantly compelling world that aimed to transport the consumer to that 'first sip of the summer' feeling through a global campaign and in market activations.